A professional event video production starts with a shooting plan. A good plan is the key to a great video. You want the video to look exciting, so you should match your camera settings to the style of the event, as well as the message that you want to communicate. This means matching color profiles, frame rates, and video modes. Matching these settings will make it easier to edit and combine footage later.
Pre-production
Pre-production is an integral part of video production. It is both a creative and logistical process, and helps ensure that your project is on time and on budget. This stage involves everything from script review to location selection. It also helps you ensure that your production team is working to the same script and storyboard. The next step is to assemble the crew for the production, which includes the director, editor, sound team, and composer.
The pre-production phase includes establishing who is going to play the most important roles throughout the video production process. In most cases, a film crew will consist of three to twenty members. The production crew includes a director, camera operators, sound recording artists, grips, wardrobe consultants, and other crew members.
Shooting
There are several factors to consider when shooting a video. The size of the event, its location, weather conditions, logistics, and hospitality expenses all factor into the final cost. Whether you need a one-person team or a 30-person crew depends on the goals you want to achieve and the budget you have.
Before a shoot, you must have a plan for the entire process. Make a shot list and schedule of events before you begin. In addition, it’s vital to get a feel for the setting by visiting the venue in advance. Also, know who will be in charge of the event.
Editing
Professional event video production requires editing skills that go beyond mere video editing. Event videographers need to be in the moment, understand how to capture the best moments, and visualize how the footage will look in the finished production. They should be able to create a polished video from multiple angles and different frame types.
After filming the event, the video can be edited to create a short film highlighting key moments or highlights of the entire event. Event video production also involves a wide variety of processes, including planning, procuring equipment, organizing a film crew, shooting, and post-production editing. The final video can then be distributed to your preferred environments.
Shareability
Event videography is a powerful medium to share your events with the world. It allows you to capture the fun, excitement, and history of your event. Video can be shared via social media or email. This means your video content will be accessible to many different audiences, including those who may not have been able to attend in person.
Event videography also creates memorable moments and creates greater engagement for the attendees. Video footage captured on-site can be turned into a number of deliverables, the most common of which is a highlights film. These short videos should be no longer than two minutes and should include an engaging backing track and company branding. A highlight film is typically very shareable, which makes it an essential marketing tool.
Cost
The cost of professional event video production varies depending on the complexity of the project. Large events may require more than one camera and several crew members, increasing the overall fee. Depending on your business’s needs, some pros offer set rates that cover pre-production, filming, and post-production. In addition, the cost of travel, lodging, and other expenses can add up, making the final cost of the project well over $1,000.
Another factor affecting the cost of video production is the urgency of the project. Unlike television commercials, event videos require minimal pre-production. The production team will arrive at the event venue to capture the energy of the attendees and event. In contrast, TV commercials require extensive planning and script writing. Additionally, actors and locations need time to prepare.
Choose the leaders in event video production so that you can have a well-produced video that can get your message across effectively to your intended audience.